Retirement Is A Transitional Phase Associated With An...

Introduction Retirement is the ideal that everyone after a lengthy career can relax and collect the benefits that were guaranteed. This is the symbolic accomplishment of the American dream. In reality, retirement is a transitional phase associated with an aging population, along with unplanned changes such as disease, disability, and widowhood. Retirement is anticipated and planned for years in advance, however this does not happen as often anymore. Currently, in the United States, there is a portion of the elderly that is forced to work well past the age of retirement. In reality, most elderly cannot work, and those who can work, live in or near poverty. Such social issues can be attributed to the government. For example, the huge federal deficit which threatens the quality of life for retirees. The social security program which promises benefits for retirees, that is not affordable. Medical insurance program cuts that will impact healthcare for retirees. These are just some of the social issues of an aging population that everyone needs to be aware of because if nothing is done to address these problems, it only becomes a burden for following generations. Social security Social security is a term used to cover a huge portion of the social welfare system. It first became a general use in the United States in 1935, during the great depression. President Franklin D. 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Selecting An Article On Current Events Within The Native American

Essays on Selecting An Article On Current Events Within The Native American Communities And Analyzing / Coursework Article Review: â€Å"Native Cry Challenges Indian Country To Walk 10,000 Steps for Suicide Awareness† An article written by a staff of Indian County Today Media Network (ICTMN) entitled â€Å"Native Cry Challenges Indian Country To Walk 10,000 Steps for Suicide Awareness† published online on 23 January 2013 proffered relevant issues about an organization’s pledge and commitment for Native American Indians to â€Å"stand up for suicide awareness†1. The organization, Native Cry Outreach Alliance, reportedly co-founded by the featured Quechan tribal member, acknowledged the need to enhance awareness to this dilemma since, according to its official website, â€Å"Native American youth are among the highest suicide rates of any ethnicity†2. To assist in addressing the ultimate cause of the youths’ alleged depression in contemporary times, it would be crucial to understand the historical origin on the people. As emphasized by Calloway (2011), from the written experience of Keith Basso among the Western Apaches: â€Å"For Indian men and women, the past lies embedded in features of the earth†¦ Knowledge of places is therefore closely linked to knowledge of the self, to grasping one’s position in the larger scheme of things, including one’s own community, and to securing a confident sense of who one is as a person†3. Therefore, there should be a more in-depth understanding on the root cause of Native American youth’s depression that ultimately leads them to decide on taking their own lives in contemporary times. BibliographyBasso, Keith H. Wisdom Sits in Places: Landscape and Language among the Western Apache. Albuquerque: University of New Mexico Press, 1996.Calloway, Colin G. First Peoples: A Documentary Survey of American Indian History. Bedford/St. Martins, 2011.ICTMN Staff. "Native Cry Challenges Indian Country To Walk 10,000 Steps for Suicide Awareness." Indian County Today Media Network. January 23, 2013. http://indiancountrytodaymedianetwork.com/2013/01/23/native-cry-challenges-indian-country-walk-10000-steps-suicide-awareness-147180 (accessed January 23, 2013 ).NativeCry.org. "NativeCry.org Daily News." 2013. http://www.nativecry.org/ (accessed January 23, 2013).

Marketing Communications Imc Plan free essay sample

Huggies is one of the leading subsidiaries for Kimberly Clark. Huggies falls under the ‘tissues and other paper product manufacturing’ sector for which Kimberley Clark holds a 31. 5% total market share. The tissue and paper products sector’s sales grew by 2. 8% over the five years to 2010, which was an improvement compared with the revenue growth of 1. 6% for the industry as a whole. Industry Statistics | Industry Size 2010/2011 $ million | 2,963 | Industry Turnover Growth Rate 2010/2011 | -3. 50 | Industry Concentration Level | Medium | Estimated Kimberly-Clark Pacific Holdings Market Share (%) | 31. 50 | Number of Enterprises in Industry | 164 | Huggies Strengths Huggies continue to remain one of the leading suppliers of children’s diapers, and have covered the nappy market spectrum as they offer nappies in various shapes and sizes; from waterproof swimming nappies, to extra-dry night nappies. They ensure that their research is updated and relative to parents today, and that they continually improve their existing product. One of the advantages of Huggies is that they hold 68% market share in the diapers industry. Due to the rapid evolution of marketing communication strategies, companies are forced to update their marketing schemes, and target their audiences in the most effective and efficient way. Huggies have continued to position themselves strongly within the traditional forms of advertising as well as commencing online strategies including parenting blogs, websites and social media platforms. Their successful advertising campaigns have been based primarily on capturing consumer’s maternal emotions. These campaigns, coupled with Huggies dominance in the market, have led to Huggies maintaining a strong brand equity and trust among customers. In addition to this, Huggies ensures they are supporting the Australian economy, employing Australian workers who produce their products domestically. Apart from Huggies, Kimberly Clark owns another subsidiary in this market segment, which is known as Snugglers. This is beneficial for Kimberly Clark as a company as they are receiving revenue from two separate brands in the same industry. Weaknesses Within the company, Huggies values their customers and provides a membership to the Huggies Club, which provides forums, special offers and a place to ask questions for those unsure. However there have been some negative connotations within the media about the use of imported nappies from the US. There was a stage where Huggies were low on supplies, and began importing resources from the US, however this caused considerable backlash from loyal Huggies customers, claiming that they choose to spend money on Huggies because of the quality of their products, however had noticed the change in supplies and were not happy. Although this was only for a short period of time, customers were not satisfied with the use of exported products as once the product were taken out of their original country, the structural and physical integrity of the product was compromised due to shipping conditions. Due to these comments posted on the Huggies forum, customers were forced to change products. Many claimed that the brand used at ALDI called the Mia range were cheaper in price and superior in quality. In terms f profitability, Kimberly Clark found it difficult to maintain their rocketing success and we forced to restructure in 2007 due to low profitability. Along with many other companies in Australia and even the world, Kimberly Clark attempts to cut costs and expenditure where necessary, however, due to this they were forced to shut down three distribution centres in 2007. This caused some negative effects on the company’s production, conversely effecting profits and led to a decline in earnings. This has since improved with large returns in both 2009 and 2010 earning approximately $2. billion dollars and they continue to work hard to improve this. External Analysis Baby Product Market The Baby product market is a 4. 4 billion dollar a year industry. Contributing to almost 0. 5% of total GDP. Its continuing growth of 1. 1% per annum is set to rise primarily as a direct result of growing birth rates. The rising percentage of females in the workplace coupled with the increasing age of first time parents has led to more spending power for consumers and a lean towards a higher demand of premium baby products. Within this market, Clothing, food and nappies contribute to over 60% of all consumer spending. Nappy Market Nappies, a necessity item, contributes to just over 20% of all baby product spending. With a 68% market share in the nappy/diaper market, Huggies has dominance in this specific brand item. This high brand equity Huggies holds with consumers in this market is promising, but trends in the market over recent years suggest that the implementation of our specific brand item of a biodegradable disposable nappy may have some associated challenges. Threats The overall value of nappies in Australia declined 2% in 2011; this was primarily influenced by a price war between the Woolworths and Coles supermarket corporations dropping prices around 2cents per unit from 2010 to 2011. The real threat to disposable nappies in 2011 and this trend continues to grow steadily, is the growing popularity of cloth nappies among consumers. 18% of consumers use cloth nappies at least some of the time, with disposable nappies being used for laundry day or at night. As cloth appies are reusable, the cost benefits are appealing to consumers. However, it was revealed that the primary reason for the cloth nappies popularity is rising consumer concern over disposable nappies effect on landfill. With a 68% value share, Huggies dominates the market. However, with economic factors across all markets forcing consumers to look into the purchases of nappies with more involvement and a more conscious approach to the price mix and environmental factors, other competitors are gaining popularity. As a market with substantially low entry barriers, online brands and cheaper store alternatives are reflecting larger market shares to other competitors. These low entry barriers and rising price concerns from consumers could open the door for more competitors to enter the market, leading to saturation. Opportunities The average rising age of first time parents, now standing at 31 years of age for females, means that consumers with babies now have more disposable income to spend on baby products. As a necessity item, parents may not be likely to buy ‘designer’ nappies as is the trend with other baby products, but with Huggies’ brand equity and a campaign pushing superior quality for their baby, parents (particularly older parents) are more likely to spend their increased incomes on a higher quality, premium brand item. As well as a rise in the age of first time parents, a rise in the birth rate is predicted with the age of women that will be the average age of birth rate, 31, rising from 158,000 last year to 174,000 this year. Advancements in in-vitro fertilization (IVF) technology are also leading to higher fertility rates among women. A larger market will ultimately generate larger earnings. It was earlier highlighted as a possible threat to the brand item, and disposable nappies at large, that the popularity of cloth nappies was growing due somewhat to price but predominately through the consumers concerns about biodegradable nappies’ effect on the environment. However, as with most threats, this breeds opportunity. As this brand item offers a solution to the consumer’s problem of wasteful nappies, this will be the key feature that can set it apart from any possible competitors. The biodegradable market is immature and has potential for growth. However, most biodegradable nappy producers and distributors are of lesser known brands, often regarded sceptically by consumers, particularly in the baby product market. Huggies established tradition for quality and its trusted brand, coupled with assurance of biodegradable nappies for environmentally conscious parents, could separate this brand item from any other on the market at this time. The emergence of online Parenting and pregnancy peer review websites such as ‘BubHub’ and ‘essential baby’ are used by competitors to promote their products, a strategy somewhat neglected by Huggies. As these websites use peer reviews by other parents, consumers trust peer reviews and competitors gain positive eWOM. (Electronic word of mouth). With Huggies brand equity and market dominance, entry into these websites could prove profitable. The most commercially successful sector of the nappy industry is the growing ‘nappy pants’ sector. Nappy pants’ were the only segment that showed marginal growth, their advantage being in the parent’s ability to change their child whilst standing with relative ease. This process has also led to parents delaying the toilet training process, leading to further profits. With the huge popularity of ‘nappy pants’ and growing environmental concerns from consumers, the marriage of these two trends resulting in bio-degradable nappy pants, marketed as a premium product could result in a hugely successful brand item. SWOT Analysis Identification of Marketing Problem or Opportunity Huggies Enviro’s campaign will solve the problem of environmentally unfriendly nappies and focus on producing green eco friendly nappies. Currently, the market does not offer such products, allowing the opportunity for Huggies to become the market leader. As the new category product gains popularity, we will see a reduction of cloth nappies (currently 18%). We aim to change our consumer’s attitudes and build awareness of the detrimental effects of cloth nappies, with Huggies enviro’s providing the ultimate green solution. Marketing Objectives We aim to Break-even within the first 12 months of launching the product. We hope to see reduction in cloth nappy purchases by 10% and a 25% return on original capital within 24 months. We want to raise overall Huggies market share to 73% by the end of 2015. The launch of Huggies Enviros may have negative effects on existing brand items in terms of market share. However, this is expected to be countered by the jump of consumers from cloth nappies to biodegradable nappy pants. This will be indicated through the overall market share of Huggies, as well as the sales volumes of cloth nappies, existing brand items, and the new product. Communication Objectives Our aim is to provide consumers with the attitude that our new Huggies Enviros are the better choice of nappies to use. Not only are they environmentally friendly, but also our communication objectives will try to empathize with our targeted audience by advertising babies with animals on billboards, which portrays that Huggies children care for animals and the environment. With 68% of the market already using Huggies products, it is clearly in the evoked awareness set for many consumers. With Huggies existing high brand recognition and recall as well as a clear advantage in brand preference, the communication objective here is not to sell the Huggies brand but to move consumers awareness into the category need of biodegradable nappy pants. This communication should prompt consumers to feel as if Huggies has provided a high quality, eco-friendly product that has not currently been on the market. We want to maintain our customer’s loyalty by ensuring that the quality of our new product, Huggies Enviros, sustains the highest quality, that is associated the Huggies as a brand. This communication aims to lead in a reduction of cloth nappies (currently 18%)with product awareness being deferred to Huggies Enviros. As we already have a large market share in the nappy department, we are really just trying to change the way people think about our products, that we are not just a nappy brand, but that we also care about the environment. We feel as though this is important in gaining customers support, and will ultimately help with the success of our communication objectives. Brand Equity Brand Equity Perceived Quality Perceived Quality Brand Associations Brand Associations Brand Awareness Brand Awareness Brand Loyalty Brand Loyalty As Huggies has been around since 1978, it is indeed a well-established brand, and known for its quality. However we want people to associate our product as environmentally friendly as well. As Huggies has been around since 1978, it is indeed a well-established brand, and known for its quality. However we want people to associate our product as environmentally friendly as well. We want customers to associate our product with good quality, as well as regarding us as environmentally sustainable. We want customers to associate our product with good quality, as well as regarding us as environmentally sustainable. Huggies perceived quality is quite high. However many people were sceptical about environmentally friendly products ruining the quality. This will not be the case for Huggies Enviros Huggies perceived quality is quite high. However many people were sceptical about environmentally friendly products ruining the quality. This will not be the case for Huggies Enviros Huggies holds 68% market share in the nappy industry. This proves that Huggies maintains loyal customers and ensures their products are the highest quality. Huggies holds 68% market share in the nappy industry. This proves that Huggies maintains loyal customers and ensures their products are the highest quality. Positioning Our positioning statement for Huggies Enviros is to target young parents who want both the best quality of nappies, along with an environmentally friendly product. We want our brand to be positioned for parents of young children, predominantly between the ages of 22 to 39, who want the highest quality nappy for their children whilst helping reduce the environmental effects for their childrens. There are more and more people today who are willing to take that extra step in helping the environment, and we want to target those people. Our campaign will provide images that entice parents to support Huggies Enviros, and whilst helping the environment they will also be extremely satisfied with the quality of our product. Our campaign will aim to focus on our single relevant differentiated benefit, which is the biodegradable element to our product. This product has not yet been created as a high quality product and we plan to implement this in our campaign. High Price High Price Babylove DRIwave Babylove DRIwave Homebrand Crawler Homebrand Crawler Dymples Dymples Huggies Huggies Not Biodegradable Not Biodegradable Biodegradable Biodegradable Low Price Low Price Campaign Budget Our budget has been conducted using the objective and task method of budgeting. Our campaign budget will be 4% of Huggies overall sales revenue for the 2011-2012 financial years. This figure has been devised on the fact that, as an already highly established brand, Huggies brand recognition and awareness within the target audience is already high, reducing the need to move Huggies into consumer’s evoked set. Thus, our communication and advertising objectives are primarily to express the key differentiating benefit of the nappy pants biodegradability as opposed to raise brand awareness and recognition. Therefore, a slightly more moderate campaign budget has been implemented. However, as we aim to associate this new eco-friendly product with the already existing Huggies brand, we have still committed to a campaign budget above the suggested minimum for a campaign. With sales revenue of $361. 7 million for the 2011-2012 financial year, our campaign will have a running budget of $14. 7 million. As the growing trend of non-traditional advertising is evolving, we will be allocating 13% of this to online promotion, resulting in an online and non traditional campaign budget of $1. 9 million. Budget| Costs| Television| Print| Billboards| Other IMC Activities| total| production Costs| $450,000| $4,500| 18,000|   |   | Distribution Costs| $9,951,190| $1,204,536| $1,000,000. 00|   |   | Total| $10,401,190| $1,209,036| 1,018,000| 1,925,000| $14,553,226| Target Audience Behaviouristic segmentation We aim to target parents, particularly mothers, with children under the age of 3. The vast majority of this target audience are between the ages of 22 and 39. With 68% market share, huggies has already established brand loyalty among many consumers within the market. however, by adding a new key differentiated benefit yet to be advertised in the disposable nappy pants market, we wll be targeting both brand loyal Huggies customers as well as new category users and favourable brand switchers . As a necessity item, consumers are predominantly heavy users of nappy pants, enticing consumers to switch from reusable cloth nappies to disposable nappy pants can convert consumers from light to medium usage into heavy usage. The Huggies Enviro’s price range will be slightly above that of competitors and will promote premium quality and comfort and, as such, will appeal to a middle to upper-class socio-economic demographic. The campaign will be focusing on the key differentiating benefit of the Enviro’s biodegradability and low environmental impact, targeting consumers that are more aware and concerned of the environmental impact of disposable nappies. We aim to target consumers who seek the benefit of providing their children with not only the best comfort, absorption and support for their present, but a healthier future for the world their children will be growing up in. Our creative targets involve the following : Initiator: Our initiators are expecting or new mothers, the mothers usually take on the role of initial information searches regading baby products, they will the alternatives in comfort, price and key differentiating benefits of various nappy variaties. Influencer: New or expecting Parents can seek advice from friends, their own parents, parenting websites, professionals such as paediatricians or birthing class instructors or anybody whom has had experience with children and is trusted within the parents. These recommendations or learnt behaviours through exposure, such as their own parents choice of nappy, may influence potential consumers. Decider and Purchaser: Predominantly, the mother is the decider of which product is to be purchased. However, as fathers may at times be called upon to purchase the product, particularly if the mother has recently given birth or is expecting, it is imperitive that our product also remain in the father’s evoked set. User: The final consumer of the product is the baby. In this case, it is important for the product to meet all requirements and satisfactions as to comfort the baby, reaffirming the choie of purchase by the decider. The reduction of rash or discomfort and high absorption is imperative. Behavioural Sequence Model Need Arousal| Information Search| Store Choice And Purchase| Usage| Who| Parents who either are expecting a baby or have just given Birth| Internet, Books, Friends, family, parent, professionals| Parents, mothers predominantley decide, fathers may make actual purchase| Babies| Where| Home, Hospital, Work| Hospital, Work, Internet, Home| Supermarket| Home, Hospital| When| Before or immediatley after baby is born. | Before of immediatley after baby is born| A fter choice has been made about product| Anytime neccesary| How (decision Process)| See various alternative products and brand items| Ask advice through friends, fmily, professionals, online| Go to the desired supermarket| buying nappies until no longer required or are outgrown| Creative Strategy Huggies has a well-established brand image as the baby brand, but we want to expand this by showing that Huggies is environmentally friendly. Using a brand image strategy for our advertisings, we are claiming that Huggies cares both for our childrens’ future and for our planet. The bio-degradability of Huggies Enviros nappy pants is the unique consumer benefit that we are focusing on, showing indirectly that Huggies is one step ahead of its competitors. We are introducing a new product on the market and our key objective is to inform our existing and potential consumers about it. For our campaign we have chosen to undergo a transformational approach, linking the joy of our ad babies and their harmonic co-existence next to endangered species, with our new product. This will especially be the case in our printed ads, where we are depicting different animals as well as babies from different ethnic cultures to send out a universal message. Naturally, there will be a strong connection between the brand product and the experience of the advertising, as we are making up a fictive environment and situation, exaggerated and irrational. In terms of our TV advertising, there will be an element of humour and cuteness, again, taking up an unrealistic approach. A toddler dancing, wearing sunglasses, having fun and playing with all sorts of different animals in the rainforest to the rather playful tune of Jack Johnson’s â€Å"the 3 R’s† song. It not only communicates the importance of reducing waste, reusing products and recycling, but is partly sung by children (chorus). The Huggies Enviros slogan- â€Å"For their future† not only applies to our babies, but through the symbolic use of the animals, it also has an appeal on the environmental issue. As we are applying animals that are endangered or close to being such, there is an obvious fear-appeal logic- â€Å"If you want your kids to grow up in the same environment and see the beautiful creatures you have, do something about it, use bio-degradable products-go with Huggies Enviros†. Finally, there will also be a focus on the packaging of our product, with different jungle designs customized for girls and boys of multiple ages and sizes. Print Media The main idea around the print campaign is to depict cute babies wearing the new Huggies Enviros next to endangered animals, fully-grown and babies/cubs. The featured animals and babies will be different, following the same theme though. The images will be black and white with the only use of colour being the green Huggies Enviros Logo in the bottom left-hand side. The characters in the photos will be realistic, but the situation should not, attracting the audience’s attention as our Huggies babies are all enjoying themselves and laughing whilst standing/sitting/crawling next to in some cases extremely dangerous animals. The wording â€Å"For their future† will ultimately create the link between the product and the depicted image. The more shocking the presence of the babies in proximity of the animals, the better for attracting the viewers attention and stopping to think about the consequences of using something as simple and daily as bio-degradable nappy pants- Huggies Enviros. 3. TV commercial- storyboard Scene 1 We are in the middle of the rainforest. Camera starts rotating slowly, as if a person were looking around) We can see and hear the wilderness, colourful birds singing, a frog catching a fly with its tongue, a chameleon moving back and forth, monkeys swinging from tree to tree in the background†¦Even though there are many creatures it does not seem to be a dangerous place†¦but an enchanting one, there is something magical about it. Sce ne 2 As the camera rotates we se a toddler (wearing just nappies pants and sunglasses) sitting on a throne of wood in the middle of the rainforest on ground level. Around the throne golden fruit hangs from the trees making it seem as if it were made out of gold. Scene 3 Huggies’ toddler stands up from the throne, clicks his fingers and points at a monkey in front of a DJ deck. The dj deck is also made of tree roots and rainforest surroundings as the throne was. The monkey nods and starts the music- Jack Johnson- â€Å"The 3 R’s† (http://www. youtube. com/watch? v=wtoeZ9Nkeqk ). Scene 4 The toddler stands up and starts walking/dancing to the beat of the music down what seems like a path through the forest. On each side of the path are different animals. Scene 5 One of the animals is a monkey hanging from a tree that the toddler high fives as he passes. Scene 6 Next, he passes a panda near-by, lazing around and grazing on leaves, and does a friendly shoot wink. The panda responds with the same humanly gesture. Scene 7 Finally, our toddler passes an elephant and uses its trunk to do a spinning dance move, thoroughly enjoying itself, laughing and smiling all the time. As he spins around we can see that he is almost at the end of the path. We also see a couple holding hands and waiting at the exit out of the rainforest, looking back semi-turned around and waiting patiently for their baby, smiling. Scene 8 As the toddler approaches his parents he speeds up and swings himself holding each of their hands, chuckling. The camera stops moving, filming the young family from behind as they walk away slowly. Scene 9 As the young family are walking away, the image blurs out slightly. Scene 10 Huggies Enviros packaging comes up on the initial font of the rainforest with the different animals. A pleasant female voice will say: â€Å"Huggies Enviros biodegradable nappy pants- easy to put on and now available in different jungle theme sizes†. Scene 11 Huggies Enviros logo additionally appears on screen with the slogan- â€Å"For their future†, which is also said by the female voice. Media Strategy Television We aim to implement television advertising as the primary medium of our integrated marketing communication strategy. The huge marketing appeal and reach of television is apparent, with top rating free-to-air programs gaining exposure to over 3. million viewers nationwide during 2011. Despite the creative strategy not directly targeting mothers or fathers, around 80% of purchases in family homes are made either directly by or under the influence of mothers, particularly low-involvement necessity items such as nappy pants. This facet of consumer behaviour within families has led to a media strategy more tailored for young mothers for this particular brand ite m. Research shows that this target demographic audience of women between the ages of 24-35 are watching, on average, 4. 7 hours of television during the day and 2. 01 hours during the evening. This trend is amplified for young mothers who are not working or working part-time whilst raising young children or preparing to give birth. To reflect this trend, we aim to aggressively advertise on day time programming. To achieve desired frequency, we will be airing our advertisements daily, across multiple channels in multiple timeslots, within the highest rating vehicles among our demographic. As 33% of our desired consumer’s exposure to television occurs in the evening, it is imperative to integrate both day time and evening programing advertisements to optimise reach for desired consumers. The following schedule of television advertisements has been compiled using ratings results through oztam ratings measurement and pricing estimations through channel 9. TV Advertising Schedule| Duration| Program/Vehicle| day/timeslot| Station| No. of Ads| Estimated Cost| Daytime| 9 weeks| Sunrise| Weekdays 6. 00-9. 00am| Seven| 220| $330,000| 9 weeks| The Morning Show| Weekdays 9. 0am-11. 30am| Seven| 220| $132,000| 9 weeks| The View| Weekdays 1. 00pm-2. 00pm| Nine| 220| $41,800| 9 Weeks| Dr. Phil| Weekdays 12. 00pm-1. 00pm| Ten| 220| $41,800| 9 weeks| The Doctors| Weekdays 1. 00pm-2. 00pm| Ten| 220| $132,000| 9 weeks| The Ellen DeGeneres Show| Weekdays 12. 00pm-1. 00pm| Nine| 220| $41,800| Evening| Season five| Masterchef| Weekdays 7. 30pm| Nine| 110| $2,750,000| Season three| Winners and Losers| tuesdays 8. 30pm| Seven| 110| $2,750,000| Season two| House Husbands| Sundays 8. 30pm| Nine| 140| $980,000| Season five| The X-Factor| Weekdays 7. 0pm| Seven| 110| $2,750,000| | | | | | TOTAL COST| | | | | | $9,951,190| Magazines We have chosen to use woman’s magazines as one of our media strategy’s. Our target audience for this media strategy is a young demographic and believe that magazines such as Who, Women’s Weekly and New Idea fit in this category quite well. As it is predominantly woman who are shopping for children’s nappies, we believe that advertising our product, Huggies Enviros, within these magazines will attract much attention as many woman love to catch up n the weekly celebrity gossip. We are aware that there are many other media devices such as television and internet, so we want to make sure that our advertisements in the magazines are precise and to the point; and that our target audience knows exactly what we are tr ying to achieve. We have found that the awareness and purchase consideration of products through magazine advertising increased sales of products by 11. 6% in 2005. Magazines are a really convenient source of marketing. Many women are either subscribed to these magazines weekly, pick them up when waiting in the line for the check out at supermarkets, or even download them conveniently onto their tablet or computer. Not only are women looking through these magazines to see which celebrity has lost the most weight this week, but research shows that 34% of readers claimed to have looked up the ad after reading it, and 80% had claimed to have previously seen the ad and act on this. These figures prove that this media strategy does increase the sales of products, and will be beneficially for Huggies Enviros. Billboards Outdoor provides a continuous presence 24-hours-a-day, 7 days a week, and reaches audiences that other media find hard and cost-prohibitive to attract, e. g. light TV viewers. Also, statistics show that outdoor advertising is seen and remembered by a greater proportion of 16-44 year olds than the 55+ demographic (http://www. billboardsaustralia. com. au/outdoor/why4). Since our target audience is of a young, working and active demographic, we would like to compliment our in-home media advertisings in order to maintain brand awareness and recall. Whether our Huggies parents are driving past in a car (ideally they would be using more environmentally friendly transportation vehicles), standing in a bus shelter or waiting for a train at a station, outdoor is there to entertain, inform and stimulate their senses. The location, type and number of plant that the advertising message is displayed on enables us to specifically target a market or broadcast our message. This is why we are choosing billboard sites in proximity to maternal hospitals and big retail markets, as well as zoos and other family-friendly leisure sites. For our print ads we will be choosing small size billboards (6x3m), (4x6m), (34. 5m), as they utilize the same creative designs as press ads, which we will also be making use of. In addition, we will be using mobile billboards throughout the city and suburbs. Mobility will increase coverage, reach and frequency. OOH syndicated audience measurement data (MOVE) will be used to craft packages, which deliver various levels of reach and frequency. Continuity- 3-6 Months Estimated Cost (based on assumptions and sources below) Roughly 10 000$ a month per face (mobile or static) month minimum- 30 000 § monthly/ medium 30 media- approx. 1$ million http://www. transitadvertising. com. au/advertising_costs/index. html Examples of face locations and sizes: 1) Flemington Road Parkville VIC 3052 In proximity: Royal Children’s Hospital Size: 3x6m Roadside Billboard Source: http://www. apnoutdoor. com. au/Pro 1 Source: http://www. apnoutdoor. com. au/Pro 1 Source: http://www. apnoutdoor. co m. au/Pro 2 Source: http://www. apnoutdoor. com. au/Pro 2 2) Melbourne Central Railway Station Size: Rail cross-track 3) Transit Size: Mega side Source: http://www. apnoutdoor. com. au/Pro 3 Personalized Billboard: 4) Federation Square Size: Landmark Details: A QR Code in the bottom-right hand corner will enable Smart-phone users to access the Huggies Enviros website and submit their baby’s name and upload a photo. This will then appear within minutes on the billboard customized to the background (one of the backgrounds from the Huggies Enviro campaign). Instead of the wording â€Å"For their future†, the submitted child’s name will appear- ex. â€Å"For Willy’s future†. Thus, parents will be able to interact and have their baby’s image and name on a landmark billboard for a few moments. The personalized billboard is part of a campaign targeting younger parents with higher disposable incomes, who are in accord with up-to-date technology. The rarity of the medium will increase Huggies brand awareness and recognition. Examples of personalized billboards: 11. Other Integrated Marketing Communication Activities Huggies will integrate its IMC activities with the traditional advertising campaign to increase the reach to target audiences. Our IMC budget is $2 million, which is 5% of our annual sales. The three-stage IMC plan will boost customer loyalty through increasing its value and improving Huggies environmental brand image. Huggies aims to increase the loyalty programs participation rate to 40% of all Huggies consumers. Consumer satisfaction and loyalty increases Consumer satisfaction and loyalty increases 1. QR Code The QR code will be displayed on our products packaging, billboards and magazines and will link consumers to our loyalty program website page. We will increase the participation rate by using an incentive. Once consumers join Huggies loyalty program, they will go into the draw to win one of ten Ikea vouchers valued at $10,000. The QR code will help attract consumers to our loyalty program that they will then be able to benefit from. . Loyalty Program Joining Huggies loyalty program enables consumers to be rewarded with special events and prizes. The program is a platform that enables Huggies consumers to communicate between each other (consumer to consumer) and consumer to brand. Childbirth can be a very stressful time period for couples; therefore Huggies wants to help ease the stress, by providing an opportunity for new parents to communicate with experienced parents. This online service is free to Huggies members and will help boost Huggies word of mouth traffic. The website will also display helpful tips for first time parents on comfortable clothing for pregnant mothers, the role of the father during the birth and many others. The program will change the position of Huggies in the consumer’s mind, as caring for a greener future for todays children. 2. Sponsored Events Once consumers have joined the loyalty program, they will go into the draw to win an Ikea voucher and be invited to special events. To promote Huggies new Enviro’s nappies, we will be sponsoring a Zoo in each of Australia’s seven states. A total of $1 million will be donation to improve the living conditions of the animals that need it most. This will generate a charitable image of Huggies and will probable be broadcasted in the news across multiple media outlets. After joining the Huggies loyalty program, Huggies parents and children will be allowed free entry to the Zoo on certain open days. They will also be informed of special events, where only Huggies people will be allowed behind the scene’s tours and exclusive opportunities to meet the animals face to face. | | | IMC Budget| | | | | | Programs| Cost| 1| Loyalty Program| | | web design| $200,000| | web testing period| $100,000| | Launch | $25,000| | Website maintenance| $150,000| | | | 2| Events| | | Donations to seven state zoos| $1,000,000| | Photoshoot expenses| $50,000| | Free entry costs| $50,000| | | | 3| QR Code| | | Set up cost| $50,000| | 10 Ikea Vouchers| $100,000| | Contingency 10% | $200,000| | | | | Total| $1,925,000| | | | Evaluating and c ontrolling ad effectiveness: We will be using a range of methods to evaluate advertising effectiveness. Methods will measure attitudes such as recognition and recall, persuasion (measures of attitude) and sales responses (measures of behaviour). In order to be able to compare the effectiveness of our campaign, we will also have to perform pre-testing before its launch. Thus we will ensure that the message of our campaign is correctly perceived. For our different advertising media, we have chosen the following measurement methods, based on our objectives: Recognition and Recall TV- Bruzzone tests Magazines- Starch Readership awareness Measures of behaviour Neuroscience and brain imaging Measures of sales response Econometrics

Solid Waste free essay sample

Waste in Malaysia What is solid waste? Solid waste can be defined as the useless and unwanted products in the solid state derived from the activities of and discarded by society. Solid waste is one of the three major environmental problems in Malaysia. It is estimated by the Global environment centre that over 23,000 tonnes of waste is produced each day in Malaysia. This amount is expected to rise to 30,000 tonnes by the year 2020. The amount of waste generated continues to increase due to the increasing population and development, and only less than 5% of the waste is being recycled. Poor waste management in Malaysia The standards of waste management in Malaysia are still poor. This poor waste management includes outdated and poor documentation of waste generation rates and its composition, inefficient storage and collection systems, disposal of municipal wastes with toxic and hazardous waste, indiscriminate disposal or dumping of wastes and inefficient utilization of disposal site space. We will write a custom essay sample on Solid Waste or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Furthermore, the lack of awareness and knowledge among Malaysian community about solid waste management (SWM) issues, and being ignorant about the effect that improper SWM has to us has definitely worsened the problem. Effects of improper solid waste management River is a finite and only source of water. In Malaysia, there are almost 1800 rivers. Currently, more than half of these rivers have been polluted and destroyed. Improper solid waste management contributes greatly to river pollution. Improper solid waste management (SWM) also contributes to climate change, Decomposing waste produces methane and production of new products to meet demand emits greenhouse gases and utilizes natural resources. Besides that, solid waste affects climate change through landfill methane emission. The source of manmade methane gas is from the landfills themselves, which happens when organic waste is left to decay. What we as a student can do to curb solid waste pollution Energy Saving method In order to handle the solid waste pollution in Malaysia, citizens should reduce energy usage and wastage. Coming up with energy saving tips is one good solution. Energy-efficient lighting, air-conditioning, refrigeration and mode of transportation represented the majority of the energy saving methods which most Malaysian can adopt. To implement this we have to educate and create awareness among all group of people to get their support and co-operation. Energy saving can also be carried out in small scales and in our everyday daily routine. Recycling Recycling is the process of collecting materials that are often considered trash and remanufacturing them into new products that can be resold and used again. It is made possible by people who separate the recyclable products from their trash and send the items to a recycling center where the products are reprocessed into new items. Recycling can also include reusing products for different purposes in your own home instead of throwing them away, such as using an old coffee can as a planter or a milk carton as a bird feeder. Recycling is a beneficial act because it can keep 70 tons of waste from being deposited into landfills every year

mass inc 2 Essays - Drug Policy Of The United States, Free Essays

mass inc 2 Essays - Drug Policy Of The United States, Free Essays Year after year, the United States beats out much larger countries for have the largest incarceration rate in the world.The problem is evident, the next step is finding a solution. James Kilgore believe to have found the solution in his book , "Understandi ng Mass Incarceration : A People's Guide to the Key Civil Rights Struggle of Our Time". He defines mass incarceration as "one of this country's key strategies for addressing problems of poverty, inequality, unemployment, racial conflict, citizenship, sexua lity, and gender, as well as crime. Hence, when we talk about mass incarceration, we are not speaking only of prison cells or the War on Drugs. A philosophy, a history, and a trail of profit and investment lurk behind the statistics.Ultimately , mass incarc eration is about opportunitynew opportunities for profit and political power for some and the denial of opportunity to others, largely poor people of color". Kilgore says that "campaigns against draconian dru g prosecutions, mobilizations to "ban the b ox" on employment applications for those with felony convictions, efforts to block jail construction in large urban centers and small Midwestern towns" (Kilgore 5 ) will all represent paths to undermining or fundamentally altering mass incarceration. Kilg ore first wants to campaign against draconian drug prosecutions. "Prosecution of drug cases has stood at the heart of both the expansion of the prison population and the philosophical shift to a more punitive system since the late 1970s. While the sentenci ng laws formed a crucial part of the implementation of mass incarceration, the chief vehicle to put those laws into effect " the war on drugs (Kilgore 39). "Moreover, virtually all aspects of the War on Drugs were and are heavily racialized. Violent raids on suspected drug operations were disproportionately targeted at working- class African American and Latino communities that were already impoverished by high rates of unemployment and declining systems of education and social services" which just happen to be the two races who are also highly represented in the prison system to this day (Kilgore 56).Kilgore believe that drug prosecutions should be only result in jail time if they are violent, Drug prosecut ions have been proven to be racially motivated. "B lacks and whites use marijuana at about the same rate, but Blacks are four to five times more likely to be arrested for marijuana possession." the ACLU study found that in every single state Blacks had higher arrest rates than whites for marijuana possessi on. ( Kilgoe 67). Kilgore and Jacobson have a similar stance on this argument and I agree with them both. If a drug charge is not violent, there should be a focus on the root of the problem and rehabilitation rather than throwing the person in jail. Second ly, Kilgore calls to "ban the box" on employment applications for those with felony convictions. "As part of screening for criminal background, many employers ask candidates to check "the box" on job applications if they have ever been convicted of a crime ."(Kilgore 75). Kilgore argues that this box discriminates against people who admit to having a criminal record, often leading to their disqualification from the selection process. "As a result of these concerns, campaigns against the box have resulted in a number of cities, counties, and states passing "Ban the Box" measures" which outlaw the use of the question about criminal background on job applications and usually permit the employer to ask about criminal background only once a job offer is on the tab le .( Kilgore 78). This affects mass incarceration because if an former inmate is released from jail and doesn't find a job they may be forced back until the lifestyle that got them in trouble in the first place. I agree with Kilgore opinion to ban the box. This only helps someone discriminate and eliminate people during the hiring process. If a person is well equipped and favored for a job, only then should the employer be notified of their criminal history. This at least give people a fighting chance for jo bs rather being kicked out in the elimination process. Lastly Kilgore calls to block jail construction in large urban centers and small Midwestern towns."While mass incarceration played

Regarding the Pain of Others essays

Regarding the Pain of Others essays Sontag's book takes an intimate look at the way we chronicle war and death in our society. Her essays on photography have become legendary, and this book is no exception. Sontag believes that seeing graphic displays of the horrors of war have left us jaded and unemotional about what we are viewing. As she notes late in the book, "To speak of reality becoming a spectacle is a breathtaking provincialism. It universalizes the viewing habits of a small, educated population living in the rich part of the world, where news has been converted into entertainment" (Sontag 110). Sontag discusses photography from as far back as America's Civil War, and uses the thoughts and writings of others to help make her case, that modern photojournalism has numbed us to the horrors of war, and as such, actually It is quite clear Sontag is a fan of photography and what it can capture, and that she is not a far of war or terror. She notes, "Ever since cameras were invented in 1839, photography has kept company with death" (Sontag 24). This is an interesting and compelling look at photography. People tend to think of photography as a means to capture occasions to remember - birthdays, anniversaries, weddings, and such. However, Sontag's view of photography is much darker, but certainly more based in reality. Photography freezes a moment in time, and good photography can move a viewer to a wide range of emotions. All one has to do is view of photo of the September 11 terrorist attacks on the World Trade Center towers, and violent and vivid emotions almost always come into play. This is the foundation of Sontag's thesis, that photography can elicit violent emotions, but that society has become so used to seeing violent photography, that we are immune to the horrors, and out of touch with the violence and terror of war. The vivid photos of destruction and ...

Time to Act on Global Sustainability Essay Example | Topics and Well Written Essays - 1000 words

Time to Act on Global Sustainability - Essay Example Consumption of these resources has now reached their peak. Hubert's curve of oil production, a natural finite resource, shows that man's peak consumption and production of oil will be from years 2005 to 2010. After which it will decline at an exponential rate meaning that oil, which is as scientists calculated, used in about 500,000 different processes, will be finished. Can you even imagine a world without oil in it Look around you and try to spot anything which has not used oil in its production. You won't be able to because even if you see one thing in your room, you still used your car to go get it from the store didn't you Get my point This has actually created quite a stir in the world. People are actually predicting a third world ending in destruction of the earth as a result. But being students and having minds to think of creative solutions instead of brooding over our problems, there might actually be a way out. The best way to replace Mother Nature is Mother Nature! In other words, we need more Sustainable Resources. Let me explain. Oil other important resources that we are using presently are all finite. This means finding resources which are renewable and recyclable. The best thing is that we already use these resources, even if they are in a minute amount. So the primary research is already taken care of. Sustainable resources are those which keep on going and don't run out. A very simple example is of a forest. If you cut a tree, it will grow back in time. The forest then, has "sustained" itself. The key to this idea is to use these resources in a manner that they are not over consumed (used faster than they can be replaced naturally). Optimum consumption of these resources is the maximum use they can be put to, where the consumption rate is equal to the renewal rate. There are several types of sustainable resources: Hydro Power This is officially the largest source of renewable energy. Currently there is a production of 77,000 megawatts by this resource which is equal to providing 35 million homes with energy. It works by converting the flowing water into electrical energy with the use of turbines. Although it does not create any sort of pollution, it can harm aquatic life and displace landscapes. So it's not completely a guilt free way of producing power. Bio Energy As the name suggests, it is created by organic life decomposing. This source produces about 7000 megawatts of electricity of the world. This too produces sulphur dioxide gas but les of it in comparison with coal. Geothermal Energy Geo means earth and thermal translates to heat. This adds up to mean that geo thermal energy utilizes the steam and hot water found near the earth's core and turns it into electricity with the use of turbines. The only issue with this is that land sites with such a unique feature are very rare and setting up the plant is very expensive. However, it still produces about 2800 megawatts of energy annually. Wind Energy This produces about 2500 megawatts of energy. It works on the principle of a windmill. Simply put, wind rotates the blades which powers up a generator. The main disadvantages of this resource include very expensive machinery, hazardous for birds and unreliability of the wind because it's not present throughout the year. Solar Energy, photo voltaic cells These cells harness energy from sunlight by freeing electrons from unstable atoms in the

Coca cola company Research Paper Example | Topics and Well Written Essays - 2500 words

Coca cola company - Research Paper Example The Atlanta based organization grew profusely despite the hindrances existing in the market environment. By the mid 20th century, Coca Cola’s growth rate overwhelmed that of its competitors, and with an increased product line to serve diverse consumer needs on the global scales (Petretti, 2008). The following is an informative approach to defining Coca Cola’s business programs and its portfolio in maintaining success as a market leader in the beverage industry. The company’s mission statement and strategy Coca Cola’s mission statement stipulates that its operations in the beverage industry seek to refresh, inspire, and create value to the world with a vision of achieving sustainable growth through utilization of resources globally. Arguably, the company growth and expansion in the beverage industry remains unchallenged despite Pepsi’s strive to overcome the dominance. Considerably, Coca Cola’s success in the industry seems to be integral to t he provision of over 500 brands to the global consumer. These advantageous contributions of the company’s management to the beverage markets yield unprecedented consumer loyalty (Alirezaei, 2013). Actually, the company’s marginal difference in the market share value varies greatly with its challengers whether at a foreign-local or at the international platform. The company’s mission statement changes from time with reference to the evolving consumer needs and wants. Currently, Coca Cola sets its mission as targeting to refresh the world through provision of the favorite drinks. Through the mission, the company seeks refreshment to prevail over the mind, body, and spirit of consumers thus inspiring optimism and actions on its brands (Payne, & Frow, 2013). Eventually, the company draws conclusions of yielding valuable returns on its investment because of the positive reactions of customers in the global markets. Evaluation of the mission statement The company miss ion statement focuses on the markets while neglecting other essential utilities that could create more value and undoubted performance in the company. During the evaluation process, all the factors of production, processing, and supply reflected different values while seeking to identify the company’s valuable outcomes. For instance, it is evident that the mission statement fails to account for the customers, products, and services while stipulating on its devotion to reach the markets profitably (Alirezaei, 2013). Secondly, Coca Cola’s mission statement fails to include technology, concern for survival in the beverage industry, while outlining its philosophy of refreshing the world. Through expert analysis, the mission lacks the inclusion of self-concept, concerns on Coca Cola’s public image, and its employees. The evaluative approach ascertains that the mission does not mention the values like citizenship, integrity, excellence, and teamwork (Petretti, 2008). Therefore, the statistical mark accredited to the company’s mission statement amounts to 1.3/4.5 of the score. Arguments are that the company’s success in the global market sector emanates from the highly recognized and standardized beverages in the global markets. It is certain that the company focuses on the presence of tastes and preferences of the consumer and then produces matching beverages to existing and emerging needs. Further, the poorly structured mission statement is technically incorporated to the vision thus; it is able to influence the market variables

Video game industry Essay Example for Free

Video game industry Essay Whenever I look out from my window at home, nothing but memories come back to me. When the time that me and my friends playing together with many kind of Filipino games like â€Å"Patintero†, â€Å"Langit Lupa†, â€Å"Black123† and many more. I was about 7 years old when I was always want to go outside to play with my friends from morning up to afternoon. My only break was when my Mom calling me saying that â€Å"we’re gonna eat our lunch† so I need to come back home as soon as possible. When I’m with my friends, my life has been always happier than when I am inside of our house. I really loved to be outside and play with my friends because it gives me fulfillment of my childhood life. As I become aware that my street has become barren from children playing outside, those memories soon fade away into silence. The truth of the matter is that video games have affected the children who play them. Although video games have been quite influential on our generation, video games have had a lot of negative effects on the children of today. Children have become obsessed with video games. Since 1980’s, the video game industry has expanded so much in the market, it is only getting larger with the growth of technology. And although these games provide much entertainment, it does not come without a cost. Since the rise of video games, more children have become more obese, more violent and less social.

Charles Dickens :: GCSE English Literature Coursework

Charles Dickens Charles Dickens, a nineteenth century writer, tells a story about a young boy in England and the adventures that happen to him. In reading the book the reader becomes entwined in the plot by Dickens^Ã’s expert writing and style. Using different scenes and scenarios, Dickens displays his characters' personality in a way the few other writers could. In the book Oliver Twist, Dickens uses different events that happen around Oliver instead letting Oliver decide his own fate. In the book, other characters determine Oliver^Ã’s path in life, and Oliver is the subject around which the story revolves. The accidents in the story give depth to Oliver and add depth to the story that increases elements of mystery and suspense. In the beginning of the book, Mrs. Thingummy is helping Oliver^Ã’s mother give birth to the young child. Mrs. Thingummy takes charge of Oliver^Ã’s life just as he is born by stealing Oliver^Ã’s only link with his father, his mother^Ã’s husband. Stealing the mother^Ã’s ring also commits Oliver to a life of lower social status because of his supposed illegitimacy. Oliver moves to the dark forces in the book when he starts with absolutely nothing from his very birth. The sides of good and evil, light and dark respectively, are also devices used by Dickens to display different sides of the social coin in England. Accidents tie in closely with this device because it is by accident that Oliver transferres to one side or another. After spending time in the dark forces, Oliver then switches back to the light side by a run in with Mr. Brownlow, a compassionate citizen who pities Oliver and later takes care of him. Of all the people that Oliver could run into Mr. Brownlow happens to be one of those people who Oliver desperately needed and who could and would provide for Oliver. In another example of an accident, and a shift back into the dark forces, Oliver happens to make a wrong turn and end up in the hands of a band of crooks who earlier had taken possession of Oliver. By chance the appropriate person was in the alley that Oliver, by chance, walked into when he was passing through the city of London. In the last transition of chance, Oliver is caught breaking and entering into a house that the band of crooks intends to pillage. This house contains another compassionate and tender character that becomes like a mother to Oliver. Luckily, and by chance, the shot that one of the

Mestiza Whitening Soap Essay

Whitening Soap have the distinct smell and have usually and orange color. Papaya also contains enzyme that will give our skin more refreshing. Papaya soap contains three main ingredients; papaya extract, papaya juice, and pulp. The three ingredients will be combine during the soap manufacturing. Vitamins C and A are highly concentrated in most papaya fruits, along with beta carotene and an enzyme called papain, an enzyme that helps digest proteins. The vitamins in papaya are often nourishing for the skin, especially for those with blemishes and scars. The antioxidants in these vitamins purportedly helps wash away dead and dry skin cells very quickly, promoting the growth of new, healthy skin. This quick turnover of skin growth typically helps fade scars, heal blemishes, and helps scabbed-over wounds become soft and pliable again more quickly. The papain enzyme helps the vitamins in the papaya soap to do their work, in addition to performing several functions of its own. Papaya also helps to keep the skin soft, pliable, and new-looking, making it a popular facial soap. Its exfoliating properties promote smooth skin and may help remove uneven coloring and dark spots over time. Some manufacturers advertise very fast spot correction with papaya soap, but papaya alone will not usually remove spots quickly. Several months of using the soap may show results in this area. Those with food allergies should read labels closely to make sure they won’t have an adverse reaction to their chosen soap. Core benefit of the product: 1. Fade scars and black stain Papaya Soap can get rid of scars as Papaya soap contains Papain which will removes sore and injured skin. Papaya soap can also be used to eliminate black spots of the skin, to fade scars, stimulate the formation of new skin cells and it should constant use until the skin return to normal. 2. Overcome the problem of acne Acne arises usually caused by cell exfoliation of dead skin cells that clog the pores of the skin. This resulted in the formation of dead skin cells and when met with excessive oil production will cause instances of causes acne. Therefore, Papaya soap act effectively to peel the dead skin cells so that acne will not popup, and at the same time it will remove the scars of acne overtime. 3. Whitening and Skin Whitening Equipped with Cocoa extract to soften new skin cells, soap also contains papaya enzyme papain to regenerate new skin cells. With regular application, your skin will become bright, white, and stain-free. Picture of Location The location of the business is in 1570 Dela Paz Bldg. Dapitan St. Sampaloc, Manila Measurement As we know there’s a lot of Papaya soap that have been produce in market now days such as Likas Papaya Soap, Silka Papaya soap, Royale Beauty Kojic Papaya Soap and ect. So for our Papaya soap brand name, we choose to use MESTISA (whitening soap). We choose this name because as we can see after using this Papaya Soap we can see the differences after using it. Rough skin, flake skin, oily skin and so on can become smooth, fresh and the oily skin will be decrease after using this papaya soap. So that’s why we choose Pure White and it is also shows the consumers about the naturality if they used our product. Price List Small- P600 Big- P800 Logo Front view: Back view: This example of our product packaging. In front of our soap box as we can see there’s our product name Mestiza, which picture of girl and Papaya fruit which mean, if we use this soap then our skin will be look more white and become natural like the girl in the picture and the green circle and the star mean is made by 100% papaya fruit. We also choose the orange color because it is show the originality of the papaya fruit. On the top of the packaging the sentence is explaining briefly about our product. â€Å"Bathing your skin with a new young beauty MESTIZA (whitening soap). It is made to gently cleanse and deeply nourish your skin, leaving it soft, smooth and refreshed. 100% derived from the papaya fruit extracts that help to whiten skin and smoothens for all kind’s of skin. † On back of this box customer can see the ingredients of our product. The ingredient of our product is Coconut Nucifera, RicinusCommunis, Oil, Sodium Hydroxide, Glycerin and another substan ces that have been allowed. How to use this soap: lather in the palm of our hand. Apply on wet face and gently massage, concentrating on forehead, nose and chin. Avoid eye contour areas, in case of contact with the eyes, rinse immediately. Suitable for daily usage. You can use it for shower and face, massage your body 2-3 minute then wash it with water. And as we see there’s â€Å"Halal† logo, this product can be used for any people (can be used whether muslim and non-muslim). We also put our company logo there which the blue circle means that our product will be sell around the world and the good sign is customer will satisfied and will not disappointed about our product. Benefit of this product 1. Papaya Soap for Dark Spots and Skin Whitening As we know, papaya soap is quite famous because of its can make our skin  lightening. Using these papaya soap, dark spots will disappear in just a few weeks. It can minimize the body’s production of melanin which is the main cause of the darkening of our skin. Papaya soap not only lighten your skin’s complexion but more importantly is evens it out so that you don’t have dark areas in your face, dark underarms or elbows and minimize the discoloration caused by scars. 2. Papaya Soap for Acne and Skin Exfoliation As you use papaya soap, the papaya enzyme that’s a natural substance found in the papaya fruit, promotes the removal of dead skin. Dean skin can dry up your skin leaving it itchy and rough. Skin exfoliation is also important so that no other elements like dirt and dust particles are trapped in your skin which can cause pimples and blackheads. Through daily use of papaya soap, Acne and scars will be minimized and you’ll exfoliate your skin making it softer, whiter and pimple free. 3. Leaves your Skin Healthy and Smooth One of the signs of an unhealthy skin is dryness. If you are scratching often or have noticed cracked on skin patches, then you may already have dry skin. Papaya soap is one of the more effective treatments to dry skin as it rejuvenates the skin. 4. Papaya Soap Heals Acne and Pimple Scars Since Papaya soap mainly flake the skin, it can unclog pores that have been backed up by dead skin cells and over production of sebum, the natural oil that our skin secretes. Pimples appear when dead skin and sebum are not immediately washed away. This is why, we should regular use of papaya soap, acne can be avoided and you can prevent any breakouts of those embarrassing rashes and pimples. 5. Relieves Pain from Insect Bites A fact about the papaya enzyme is that it can breakdown proteins and the toxins left by an insect bite. Rinsing and washing a bug bite and stings with papaya soap and water can relieve the pain and itching. This can be a very welcome idea especially if medical creams are unavailable. Variety of the product line 1. Shapes We just make our product into rectangle shape. This is because if we make it like that it will be easy to hold and can be divides by for easy use if needed, depending on customer convenience. 2. Color We used orange as our primary color for our product because it will shows the originality of product that it has been made of 100% from the fruit itself. Plus, we also make it orange to make sure customers are not confused. If we make our soap from papaya, we should try to make the product exactly the same color as the fruit, otherwise the customers will not even bother buying it. 3. Scent and Flavor The scent and flavors of course, we used the papaya’s natural ingredient to make our soap, not only for facial use but at the same time for aromatherapy. The customers will feel relax and refresh after each use of our product. Target market/customer for the cosmetic product Our target market is men and women between 18-30 who are still students or recent graduate. They are most likely the target group who really wanted to care of their appearance. They are energetic, like going out with their friends and wanted to look elegant in the public. We also focus on a woman who already married with an age between 30-50. Even though they are married, they really wanted to look beautiful for their husband. Young men and women who are still a student are really focused on studying and most of them do not have at least a part-time job. They rely on their parents to send them money. Their budget is limited for food and some other expenses to cover up. Rather than purchase an expensive cosmetics products, they probably turn to some cheap products that have the same effect. Lastly, we also focus on customers who have severe acne problem. People with acne problem tend to avoid going out in the public because there are too ashamed of their appearance. Sometime commercial product does not work at all and some branded goods are expensive. The marketing mix/4P application 1. Product Our traditional cosmetics focus on customers who wanted their facial skin to be free of black spot and look radiant. They do not need to spend their money on some expensive facial whitening product. Nowadays, women are not the only one who worried about appearances, even men wanted to be beautiful for their own image. In order to meet customer’s expectation, we introduced product that gives them the same effect as other expensive cosmetic products in form of a soap that is easy to use with just a cheap price. 2. Price The suggested retail price of P60.00 each which is the cheapest whitening product in market yet. Those who cannot afford to purchase an expensive cosmetic product, the customers can turn to this product as an alternative for their facial problems. 3. Promotion The promotion aspect for this product only apply to advertising, we make advertisement using internet, poster sites and newspapers. Other promotional methods include sales promotions, direct mail, and demonstration. In overseeing the product’s success, we will offer a special promotion for the products before integrating it into normal inventory. 4. Place Our products will be most likely to be sold in place where other cosmetics products are sold, but we will also put the product in a supermarket of grocery store. This way the customer would not have the problem to buy the product because it is easy to find. Most of facial product or cosmetics product have the same purpose, and that is to be used by customers and gain profit from it. The companies or certain organization claiming that their product is better that the others and vice versa. At the end of the day, customers are the only people who will decide which product is better. Customers nowadays like cosmetics product that will show the result faster. So, it will be natural that the customers will try to avail variety among the different brands, which is the reason why different brands or products give discounts and launch new stuff. Brand Decision process depends on economic view such that if a buyer knew about any cosmetic products in less price and more benefits then definitely he or she will consume it, therefore  our product offer more benefits in reasonable price for consumer to make a favorable decision. Consumers search for goods that fulfill their needs and enrich their lives. Our products go beyond delivery of a commodity or service; they pursue the development of a long term profitable relationship with their customers.Customers will buy our product mainly because of three factors fragrance, package and ingredients. Computation (Income Statement) Reference 1. http://www.stylecraze.com/articles/benefits-of-papaya-for-skin-and-hair/ 2. http://www.sabunpepaya.net/ 3. http://khasiatdaunpepaya.blogspot.com/2013/05/manfaat-sabun-pepaya-untuk-kecantikan.html 4. http://www.ehow.com/about_6783990_papaya-soap-skin-whitening.html 5. http://www.livestrong.com/article/230286-what-are-the-benefits-of-papaya-soap/ 6. http://www.info.com/papaya%20soap?cb=63&cmp=2884

Bis/220 Information Technology Acts

Information Technology Acts Necessity BIS/220 January 28, 2013 Information Technology Acts Necessity Children are our society’s most valuable and fragile resources. It is our responsibility as parents, adults, and caregivers to provide our children with as many safeguards to protect them from physical and virtual dangers. Children are spending more and more time on the internet and without the proper protection and supervision they can be exposed to indecent or harmful material or predators that seek to harm them. What children are encountering on the Internet, particularly in terms of indecent or otherwise unsuitable material or contacts with strangers who intend to do them harm, is an issue of major concern. † (Smith, 2001). The Children’s Internet Protection Act (CIPA) of 2000 and the Children’s Online Privacy Protection Act (COPPA) of 1998 were put in place as an attempt to protect our children from the harm that could befall them on the internet from h armful materials and predators that target children.Children’s Internet Protection Act, 2000 With children doing so much of their school work and research on the internet it is important to try to maintain a safe, appropriate environment especially when they are using the internet at school or the library. â€Å"The Children’s Internet Protection Act (CIPA) is a federal law enacted by Congress to address concerns about access to offensive content over the Internet on school and library computers.CIPA imposes certain types of requirements on any school or library that receives funding for Internet access or internal connections from the E-rate program – a program that makes certain communications technology more affordable for eligible schools and libraries. In early 2001, the FCC issued rules implementing CIPA. † (FCC, n. d. ). CIPA was enacted to protect children while they use the internet at school or libraries where they should feel safe from being ex posed to inappropriate material.This act is not one hundred percent effective but it places an additional safeguard that can help in protecting our children from the dangers on the internet while in the safety of their school or library. Children’s Online Privacy Protection Act (COPPA), 1998 â€Å"The Children's Online Privacy Protection Act (COPPA) was signed into law in Oct. 21, 1998 and modified effective April 21, 2000.The rule applies to operators of commercial web sites and online services directed to children under 13 that collect personal information from children, and operators of general audience sites with actual knowledge that they are collecting information from children under 13. COPPA prohibits unfair or deceptive acts or practices in connection with the collection, use, or disclosure of personally identifiable information from and about children on the Internet.The law spells out what a Web site operator must include in a privacy policy, when and how to seek verifiable consent from a parent and what responsibilities an operator has to protect children's privacy and safety online. † (Information Shield,  2011). This act permits parents to review the information supplied by their children and remove any information the parent deems to be unsafe to disclose or inappropriate. This adds an additional safeguard against predators that could target children under the age of 13.Just like the CIPA, this act is not a one hundred percent guarantee of children’s safety from online predators but it does assist parents in the fight to keep their children safe. Conclusion While the Children’s Internet Protection Act and the Children's Online Privacy Protection Act are in place to protect our children from harmful and indecent material on the internet and from online predators, it is our responsibility as parents, adults, and caregivers to go the extra steps to better ensure the safety of our children.With so many children using so cial networking sites, like Facebook, it is even more important to find ways to protect them from predators that target children. There are many software options available for free or to purchase that add extra protection through the use of parental controls that can be downloaded to home computers and laptops that children use.But the strongest and most effective tool available to parents, adults, and caregivers is talking openly to children about the dangers that they may face on the internet. Just like we teach them to look both ways before crossing the road and not talk to strangers, it is just as important to teach them how to be safe while using the internet. References Federal Communications Commission. (n. d. ). Children's Internet Protection Act.Retrieved from http://www. fcc. gov/guides/childrens-internet-protection-act   Information Shield. (2011). Children's Online Privacy Protection Act (COPPA). Retrieved from http://www. informationshield. com/coppaoverview. htm Smit h, M. S. (2001). Internet – Protecting Children from Unsuitable Material and Sexual Predators: Overview and Pending Legislation: RS20036. Congressional Research Service: Report, 1.

Evolution of Management Essays

Evolution of Management Essays Evolution of Management Essay Evolution of Management Essay The Evolution of Management Management thinking and practice have evolved over the last century as a result of increased understanding of human and organisational behaviour, the economic climate and historical context and the changes in generations over time. However if we’re really honest, much of what we practice today is due to the consulting industry playing on executives’ fears and aspirations by selling products and services that cause more problems than solutions, and our own human weakness of always looking for a quick fix †¦ even to very complex issues.It’s time to rethink Management. But before we do that, let’s take a look in the rear-view mirror and see how we got to where we are today: 1910s-1940s: Management as Science Management as Science was developed in the early 20th century and focused on increasing productivity and efficiency through standardisation, division of labour, centralisation and hierarchy. A very ‘top down’ management with strict control over people and processes dominated across industries. 1950s-1960s: Functional OrganisationsDue to growing and more complex organisations, the 1950’s and 1960’s saw the emergence of functional organisations and the Human Resource (HR) movement. Managers began to understand the human factor in production and productivity and tools such as goal setting, performance reviews and job descriptions were born. 1970s: Strategic Planning In the 1970’s we changed our focus from measuring function to resource allocation and tools like Strategic Planning (GE), Growth Share Matrix (BCG) and SWOT were used to formalise strategic planning processes.After several decades of ‘best practice’ and ‘one size fits all’ solutions, academics began to developing contingency theories. 1980s: Competitive Advantage As the business environment grew increasingly competitive and connected, and with a blooming management consultancy indus try, Competitive Advantage became a priority for organisations in the 1980’s. Tools like Total Quality Management (TQM), Six Sigma and Lean were used to measure processes and improve productivity. Employees were more involved by collecting data, but ecisions were still made at the top, and goals were used to manage people and maintain control. 1990s: Process Optimisation Benchmarking and business process reengineering became popular in the 1990’s, and by the middle of the decade, 60% of Fortune 500 companies claimed to have plans for or have already initiated such projects. TQM, Six Sigma and Lean remained popular and a more holistic, organisation-wide approach and strategy implementation took the stage with tools such as Strategy Maps and Balance Scorecards. 2000s: Big DataLargely driven by the consulting industry under the banner of Big Data, organisations in the 2000’s started to focus on using technology for growth and value creation. Meanwhile, oversaturati on of existing market space drove to concepts such as Blue Ocean Strategy and Value Innovation. It’s 2013. Globalisation, advances in technology and increased diversity have put organisational challenges into hyper drive. Despite the inspirational stories we read about companies like Zappos, Innocent Drinks and Google, the truth is that most of us are using out-dated management practices and failing to get the most out of our people.Not convinced? Consider this: 65% of people are unhappy at work, only 14% understand their company’s strategy, and 75% are seeking jobs as we speak. Now, what do you think that does for your bottom line? How we lead our people and how we solve problems and innovate, are some of the most important aspects of Management to get right. In our research, we’ve therefore looked specifically at two aspects of Management throughout history, and how these will develop in the future (Figure 1): 1. Management Approach: the style of top managemen t, ranging from: a.Control (i. e. your boss tells you what to do and how to do it). b. Set Goals (i. e. your boss sets goals and expectations, but you have more freedom with regards to how you achieve them). c. Inspire (i. e. your boss gives you scope and freedom to innovate on both the what and the how). 2. Approach to Innovation / Problem Solving: how leaders solve strategic problems and develop new products and services. This ranged from: a. Top Down (i. e. solutions are created and come from the top) b. Top Down with Bottom Up Data (i. e. he rest of the organisation contributes information and experiences, but solutions are still created at the top). c. Participatory (i. e. solutions are created collaboratively, and throughout the organisational levels). After a century of trying to control people, processes and information, we have come to a point in organisational history where we need to recognise that what worked before just simply isn’t enough anymore. Traditional Ma nagement is fine if you want compliance, but if you want innovation and growth, you need to engage your people on a whole new level. Top down control is a thing of the past.Succeeding in today’s environment requires a management style that inspires and is participatory. Over the next couple of weeks I will discuss the future of organisations, and what it really takes to increase value creation, innovation and employee engagement in today’s business environment. : * Planning, organizing, staffing, directing and controlling are functions of -. * - is concerned with policy making while is concerned with implementation of policy. The process of dividing authority and responsibility among executive is called the creation of . * was the founder of scientific management movement. | | Human relations movementElton Mayo, who is considered to be the founder of human relations movement, and his associates, conducted the Hawthorne Studies in the Hawthorne plant of Western Electri c Company, USA during1927-1932. They stated that the employees’ morale had a great influence on productivity and the manager should treat them as social beings instead of economic beings or simply as cogs of a wheel.For solving any management problem, the manager should understand group attitudes and psychology, as employees are members of a group. His approach and theory emphasized the importance of human and social factors and also individual as well as group relationships, while the classical theory of Taylor and Fayol gave importance to job content and management of physical resources. This theory served to focus attention on the social side of the work and man, as opposed to the economical and technical aspects.This theory is also criticized on the ground that there is no direct connection between morale and productivity, hence the research in Hawthorne plant had a management bias, and that the samples were too small. In spite of these criticisms, the contribution of hum an relations remains and are being applied even today by managers. | | MODERN MANAGEMENT APPROACHES| | BEHAVIORAL SCIENCE MOVEMENT:   The behavioral science approach through its research studies of individual behavior and motivation indicated that the elation between morale and productivity was oversimplified and there was no direct or deep connection between morale and productivity. Behavioral science experts made a further refinement of human relations movement and also covered a much wider scope in interpersonal roles and relationships. The behavioral science movement which started after 1940 emphasized the importance of individuals and their interpersonal relationship, psychology of the individuals as related to personal needs and motivation and motivational potential in people.The important contributors to the behavioral science movement are A. Maslow, F. Hertzberg, V. Vroom and D. McGregor. While Maslow developed a need hierarchy to explain human behavior within an organizat ion, Hertzberg and Vroom developed motivational models, which explained the causes of human behavior and motivation in business. Behavioral science movement has drawn heavily on the work of Maslow to explain human behavior and the dynamics of motivation process. McGregor developed his two theories, viz. , Theory X and Y and also explained certain basic assumptions about the human element.The classical theory reflected almost all the aspects of Theory X while the behavioral approach theory of management reflected almost all the aspects of Theory Y. ELEMENTS OF NEO-CLASSICAL THEORIES :  This theory may be stated as follows. It may be noted here that the theories started by Taylor and Fayol are called by some writers as  Classical theories  while the theories sated by the human relations movement and the behavioral science movement are called  neo- Classical theories. Henri Fayol, the father of principles of management, has classified managerial functions as follows: a.Planning , including forecasting, b. Organizing c. Commanding d. Coordinating, and e. Controlling. A brief description of the various functions of management is given in the next unit. | | LET US SUM UP| | In this unit we have learnt about the meaning and importance of management and its various implementations in different fields. Concept of management has become universal and no organization can survive without it. Management consists of getting things done through others by directing their efforts in an integrated and coordinated manner for achievement of business objectives.It is a process consisting of  Ã‚   functions such as planning, organizing, actuating and controlling the business operations in such a manner as to attain predetermined goals. The evolution of management thought can be classified into three stages, viz, (i) pre-scientific management period, (ii) early management approaches represented by scientific management, process management and human relation management and (i ii) modern management approaches represented by behavioral science movement, quantitative approach, social system approaches etc. Each of these approaches has made a distinctive contribution to management theory. |

Learn How to Make Invisible Ink With Cornstarch

Learn How to Make Invisible Ink With Cornstarch Do you want to write a secret message? Try making invisible ink! The writing for this invisible ink technique is done using cornstarch. An iodine solution is used to reveal the writing. What You Need CornstarchIodineWaterToothpick or Cotton SwabHot Plate or StovePaper Make the Invisible Ink Essentially you want to make a thin cornstarch gravy. You will write using the gravy, allow the writing to dry, then reveal the message using an iodine solution.If you dont have a pre-made iodine solution, you can make some by adding a teaspoon of iodine to about 10 teaspoons of water. Set the iodine aside for later.Mix about 2 Tbsp cornstarch with 4 tsp water in a pan. Heat, while stirring, until smooth. You can boil the mixture to make a gravy; just be careful not to burn it!Remove the cornstarch gravy from the heat. Dip a toothpick, small paintbrush, or cotton swab into it and use it to write your message on paper.Let the paper air-dry.Brush a small sponge, swab, or paintbrush dipped in the iodine solution over the paper to reveal the hidden message. The message should appear purple. Tips You can use simple cornstarch in water to write the message, but the writing wont be as invisible as it is using cornstarch gravy.If the heat source is a problem, try using very hot tap water to hydrate the cornstarch rather than using a stove or hot plate.Iodine binds to the starch molecules to reveal the message.Try using other starches instead of cornstarch, such as diluted mashed potatoes or  mashed cooked rice with water.Cornstarch slightly alters the surface of the paper, so another way to reveal the secret message is to heat the paper with the message over a flame or with an iron. The message will darken before the rest of the paper, revealing the secret.

Brochure on Islam Assignment Example | Topics and Well Written Essays - 1000 words

Brochure on Islam - Assignment Example The Five Pillars of Islam include fasting, hajj, zakat, prayer and ritual dedication of faith. Islam worship, study the Quran and pray at mosques with Mecca, Medina and Jerusalem regarded as sacred places (Berkey, 2009). The Holy Islamic book of Quran Major Festivals Islamic faithful celebrate quite a number of festivals. Such festivals include Eid ul Fitr  and Eid ul Adha among others. Eid ul Fitr marks the end of the month of fasting, coming as the last ceremony of the holy festive month. The early Muslims first staged this celebration in the year 624 CE (Berkey, 2009). On this day, usually a public holiday, Muslims give thanks to Allah for giving them strength to exercise self-control during the period of fasting. The festival kicks off upon an official sighting of the new moon in the sky. During this occasion, Muslims put on their finest clothes, decorate their homes and pay visits to friends and family members. Additionally, Muslims practice special acts of generosity and grat itude by feeding the poor, giving donations to the mosques and holding processions in the streets. Finally, the day ends by sharing a meal during daytime for the first time in the month of fasting. Forgiveness and repentance are encouraged during Eid ul Fitr. Eid ul Adha is termed as the Festival of sacrifice to mark Prophet Abraham’s sheer obedience to the will of Allah when he was asked to sacrifice his son Ishmael (Berkey, 2009). This festival is celebrated on the last days of hajj, which represents one of the pillars of Islam and the sacred pilgrimage to Mecca. All Muslims join those on the pilgrimage to celebrate the occasion to remind themselves of their commitment to offer any form of sacrifice He demands of them. According to the Quran, God sent Abraham to Mina to sacrifice Ishmael but later replaced him with a ram. During Eid ul Adha, Muslims sacrifice a lamb or another type of domestic animal with the family, friends and the poor getting a third of the total share. Meditation in Islam Muslims practice meditation, which according to the Quran is a method of reaching the Divine Presence of Allah. Meditation can be undertaken in any silent place including the mosque or at home. It is practiced by sitting in a preferably dark room, covering oneself and to cut any connection with the surrounding. During meditation, Muslims should not only feel, hear or think of nothing but also being in the presence of Allah. Meditation can last from five and more minutes but it is never a ride in the park (Perreira, 2010). An individual is believed to be successful in meditation when they are able to attain ultra-power which translate to some supernatural signs like flying away according to the Muslim teachings. During meditation, Divine Presence offers one an audience with Allah leaving everything behind so that no physical harm can be inflicted. The partaker of meditation enters their spiritual being. This can only be achieved by following strictly the special r ules of Islamic meditation. Meditation also offers relaxation and delivery from stress (Perreira, 2010). Islamic Rites of Passage Rites of passage in a Muslim’s life are marked to signify important transitions of life including birth, marriage and death. These practices together with the Five Pillars regulate the religious lives of every Muslim. Moreover, the Quran also prohibits practices such as smoking, usury, gambling, eating pork and drinking alcohol (Berkey, 2009).

RECRUITING Research Paper Example | Topics and Well Written Essays - 2500 words

RECRUITING - Research Paper Example The industry of recruitment has its basis on the objective of facilitating a candidate or job seeker for a reward. On one end of the continuum, there exist the recruitment agencies which find jobs for the candidates and get their reward only when the candidate that they deliver to the organization stays with it for a long time. The individual has to spend a certain probationary period with the client. The other end of the continuum comprises of certain recruitment agencies which are given a retainer who concentrates on, analyses the needs of the clients, and accomplish the targets and milestones that are set in terms of the search for the right candidate. These agencies are again rewarded with a certain percentage of the salary of candidate as soon as the individual is placed in the organization and works even after the period of probation ends. The recruitment industry of the present age is sufficiently competitive, and this is the reason that there are various ways that have been s ought out by the agencies that aim to distinguish themselves and provide value added services by concentrating on the diverse areas of recruitment life cycle. 4 The various job search engines and recruitment websites are utilized to collect the maximum number of potential candidates by posting the vacant advertisements of the vacant position across a broad geographic area. Though, it is supposed to be a cost effective option, yet, a department manager or human resource department will consume time in addition to their normal responsibilities in screening through the resumes. 5 Various organizations desire to develop in-house recruitment and branding strategy of employer instead of the proper recruitment firms. The technological factor, in the current era, has resulted in the emergence of meta-search engines which permit the people seeking jobs in different professionals, to browse through different